Happy Holidays from Fox Music 2012

December 5, 2012

This is the latest ecard for work.   The pressure to top myself every year gets greater every year.   I though of this concept two years ago but didn’t do it last year.

For this card I had tried a Merlin Steadicam.   I bought it on Ebay and did a lot of practicing.  It was hard!  Not only was it challenging to balance the camera with my big 16-35 wide angle lens, it was hard holding it for long lengths of time.  The concept of this video was a single take, long tracking shot.   The ultimate being the entrance to the restaurant in Goodfellas or even So I Married An Axe Murder opening   So I scrapped the Steadicam.  I couldn’t hack it.

I had a serendipitous meeting with a DP one day in the office.   He’s shot a lot of movies and video with a Canon DSLR and never uses Steadicams!   That day I was practicing just doing hand held.   He also said he would never do that either…   But he offered to lend me a rig and I accepted.

Morning of the shoot the rig arrived.  Actually just minutes before the shoot was to start.  I had to mount the camera then do a quick practice.  It was a shoulder rig with two handles in the front – kind of like this.   I also had to practice the hand-off at the top of the video.  My assistant had the rig, walked into my office and I take it away and do the rest of the shoot.   It worked.

We did two full takes.  The first one was good but I knew the second one would be better since everyone knew what was coming.   I yelled my directions and warned everyone before I came into their space.   The audio on this thing is hilarious!

Post was easy and hard.   I edited the footage with Adobe Premiere Pro.   Didn’t take much longer than a couple of hours.   I did however spend a week and a half on getting the After Effects 3D tracking text right.   I wasnt hard once I figured it out.  I just had to figure it out!

Anyhoo, working on ideas for next year already….

MUSIC: “Saving the House” and “Premiere” by Danny Elfman from HITCHCOCK

Cathy Merenda, David Leiman, Janet Landrum, Kristina Sommer, Fran Block, Ryan Tomlin, Carolina Ossandon, Carmen Pon, Mike McGill
Leanna Rossmann, Haydee Garcia
Ellen Ginsburg, Robert Kane, Jessie Roberts
Rodney Griffis, Elaine Sir, Rey Espinola, Anna Novosel, Vanessa Little
Tom Cavanaugh, Craig Renwick, Abby Hafermalz, Sandy Miller, Mitzi Brewer, Sarah Rahman
Danielle Diego, Rebecca Morellato, Patrick Houlihan, Johnny Choi, Areli Quirarte, Jo Ann Orgel, Lisa Azille, James Patrick, Brianne Porcaro


SUPPORT: Ryan Tomlin

Filmed on Location at Fox Studios, Los Angeles

Soundtrack available on iTunes and Sony Masterworks

©2012 Fox Music, Inc. All Rights Reserved.


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